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Keywords: Social norm
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Journal Articles
Journal of Hospitality and Tourism Technology 1–23.
Published: 19 March 2026
...). This attitude–behavior gap underscores the urgency for innovative strategies. Social norm–based interventions, which guide behavior by conveying what most people do (descriptive norms) or what is approved/disapproved (injunctive norms), offer a promising avenue. However, meta-analyses on the effectiveness...
