...Hyelin (Lina) Kim; Zhenxian Piao; Sung-Eun Kim Purpose This study aims to examine the key dimensions of perceived virtual event quality (VEQual) and investigate their relationships with telepresence and social presence, which are in turn associated with attendee satisfaction and continuance...

... VIs’ attributes (VI–brand congruence, authenticity, personalization, novelty and social presence) positively predict consumers’ attitudes and purchase intention. Attitude toward VI directly affects purchase intention and presents a significant mediation role between all the identified attributes...

... psychological factors (perceptions of competence and warmth) and social factors (perceived social presence and a social-oriented communication style) influence guests’ emotional satisfaction and trust in AI-enabled services, thereby affecting guest loyalty. Design/methodology/approach The proposed...

... escapism and social presence as serial mediation in the relationship between visual appeal and continuous interaction intention. Moreover, it compares cohort generational differences of GenX and GenY faculty members in six countries (i.e. the UAE, Iraq, Syria, Egypt, Tunisia and Morocco). Design...

... modeling was used to analyze data collected from 360 customers. Findings The results indicate that informational support and social presence influence perceived ease of use and usefulness. By contrast, emotional support significantly affects only perceived usefulness. Additionally, perceived ease...