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Keywords: Social tourism website
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Journal Articles
Understanding how customers engage with social tourism websites
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (1): 141–154.
Published: 11 January 2021
...Rafael Bravo; Sara Catalán; José M. Pina Purpose This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach An empirical study was carried out with 346...
