Keywords: Stimulus-organism-response (S-O-R) model
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Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 10 April 2026
... role of each stimulus to determine which stimuli have the greatest impact on the formation of perceptions and adoption behavior. Design/methodology/approach Based on the stimulus-organism-response (S-O-R) model, this study empirically examines how external stimuli (perceived privacy, perceived...

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