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Keywords: Strategic experiential modules
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 195–213.
Published: 30 December 2021
... to Schmitt’s strategic experiential modules (SEMs): sense, feel, act, think and relate. Originality/value The study findings contribute to the current understanding of theme park visitors’ perceptions of technology adoption practices and provide insightful implications for theme park practitioners who intend...
