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Keywords: Strategic online-reputation management
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 384–400.
Published: 28 February 2023
...Francisco Peco-Torres; Ana I. Polo-Peña; Dolores M. Frías Jamilena Purpose This study aims to examine the antecedents and consequences of strategic online-reputation management among tourism firms. It is proposed that customer relationship management (CRM) is an antecedent of strategic online...
