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Keywords: Strategic relationship
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (1): 125–140.
Published: 12 March 2018
... to construct questions that were incorporated in 15 interviews conducted with OTA market managers under the Expedia umbrella from various regions in the USA, including senior- and corporate-level managers. Strategy Revenue management Expedia Online travel agents OTAs Strategic relationship...
