... in adopting MTs in hotels. Subsequent selective coding revealed two underlying dimensions: viability-fit. With these two underlying dimensions, a strategic model for MT adoption is developed. This model identifies four MT adoption strategies in hotels: lookers, experimenters, explorers and leaders...

... in a circular sequence of communication, engagement, collaboration and strategy. Research limitations/implications A major limitation for this study is that interviews were conducted only with market managers, limiting the perspective to that of OTAs. Originality/value There is a paucity of research...

... be contacted at: k.straker@qut.edu.au 02 11 2015 03 02 2016 23 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Strategy Emotion Design Digital channels Passenger insights Airports frequently measure...

...Dr Brendan T. Chen; Li-Hui Chang; Ye-Sho Chen; Hsi-Lin Liu Purpose – This study aims to use Simon’s theory of strategies to explain Ever Rich’s strategies for introducing innovation. Ever Rich is a very successful duty-free shop in Taiwan that makes profits by improving airport lobby/terminals...

... the evaluations to how ICT strategic plans deal with the issue. © Emerald Group Publishing Limited 2011 Internet Web 2.0 Destination management Strategy Website evaluation Italy Tourism A tourism destination has today in the Web one of the most powerful set of tools for its marketing...