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Keywords: Tangible product
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Journal Articles
Journal of Hospitality and Tourism Technology 1–23.
Published: 26 December 2025
... devoted to tangible products such as apparel and cosmetics (Wongkitrungrueng and Assarut, 2020 ; Wang et al., 2024 ; Zhang and Xu, 2024). However, studies examining the live-streaming of experiential products remain limited, particularly in the context of intangible tourism products (ITP...
