... remain unclear. This study aims to investigate the factors and pathways shaping university students’ behavioral intentions (BIs) within the context of immersive digital tourism. Design/methodology/approach Based on the Technology Acceptance Model, this study explores the pathways of college students...

... an integrated conceptual framework that combines the Technology Acceptance Model ( TAM ), the Expectation–Confirmation Model ( ECM ) and the Information Systems Success ( ISS ) model, providing a comprehensive understanding of user acceptance, satisfaction and system effectiveness in the context of chatbots...

... ChatGPT’s competencies and shortcomings, as well as the dynamics shaping its tour guide performance. Design/methodology/approach This study adopts the Task-Technology Fit Theory and Technology Acceptance Model and conducts an experiment with 45 participants to explore ChatGPT’s performance as a tour...

...Fang Wang; Fengyi Ji Purpose Existing technology acceptance models (TAMs) rooted in utilitarian logic are insufficient to explain user engagement in ethically sensitive environments such as virtual tourism. Therefore, the purpose of this study is to develop an integrative framework synthesizing...

... tours of Bukchon Hanok Village in Seoul. The analysis integrates the 4E Theory (entertainment, education, escapism and aestheticism) and the technology acceptance model ( TAM ). Findings Participants found the tour informative, enjoyable and culturally enriching, enhancing their desire to visit...

... this gap, this study aims to investigate the factors affecting customers’ acceptance of mobile instant messaging-based online restaurant communities from the perspectives of social support theory and technology acceptance model. Design/methodology/approach Partial least squares structural equation...

...Sezer Yersüren; Çağıl Hale Özel Purpose This study aims to investigate the effect of virtual reality experience quality on destination visit intention and virtual reality travel intention through the technology acceptance model (TAM). Design/methodology/approach Quantitative data gathered from...

...Zhiqi Lin; S. Mostafa Rasoolimanesh Purpose Combining technology acceptance model and the theory of planned behavior, this study aims to analyze influencing factors on intention of sharing heritage tourism experience in social media from technological, psychological and experience perspectives...

...Joanna Kowalczyk-Anioł; Marek Nowacki Purpose This study aims to identify the factors which affect Generation Y’s activity in social media (SM) while traveling. It draws on and extends the technology acceptance model (TAM) and social influence theory. It examines the effects of social influence...

...Wei Wang Purpose Smartphones have influenced tourists’ information search behaviors and trip experiences in various ways. Operationalized in the air travel context, this study aims to apply the technology acceptance model (TAM) to unveil the causal relationships and potential compatibility...

... browsing the web when it comes to travel planning, based upon the Technology Acceptance Model (TAM) extension. Design/methodology/approach The total of 211 valid responses were collected through an online questionnaire survey. Data collected from Iranian online tourists were used to test the proposed...

... successful, and therefore constitute an interesting exception within the area of social networking, warranting further investigation. Design/methodology/approach An empirical study based on the technology acceptance model and using survey methodology has been undertaken to understand antecedents...

... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Technology acceptance model Theory of reasoned action Online social media Private club industry Private club member Therefore, it is worthwhile to understand how club members perceive social media; that is, beliefs...

...Jin Young Im; Murat Hancer Purpose – This study aimed to investigate the direct and indirect relationship of utilitarian motivation, hedonic motivation and self-identity to travelers’ attitude toward travel mobile application usage using the technology acceptance model (TAM). In addition...

... validates a variant of the technology acceptance model, extended with constructs such as cognitive absorption and security that capture better the context of IMT in hotels. Findings – The conceptual model explained a large part of variability in intentions to use IMT. Among several predictors...

... technology acceptance model (TAM) uses information systems theory to describe how users come to accept and utlize a technology. TAM variables include perceived usefulness, perceived ease of use and attitude to determine one's intention to use the technological tool. The TAM assumes that people are likely...