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1-5 of 5
Keywords: Technology acceptance model (TAM)
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Journal Articles
Journal of Hospitality and Tourism Technology 1–21.
Published: 17 February 2026
...Jinok Susanna Kim; Beng Kok Goh; Tianhui Zhao; Timothy Lee Purpose This study aims to investigate the influence of TikTok short-form travel videos on tourists’ travel intention by integrating the technology acceptance model ( TAM ), affective response model ( ARM ) and the stimulus–organism...
Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 18 December 2025
...Jinok Susanna Kim; Yan Feng; Peishan Li; Timothy J. Lee Purpose This study aims to examine passenger acceptance of smart airport technologies by empirically validating an integrated model that combines SERVQUAL, technology acceptance model ( TAM ) and theory of planned behavior ( TPB ) within...
Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 53–72.
Published: 19 November 2024
...Hang Jun Zhang; Wilco Wai Hung Chan; Hanqin Qiu; Sharif Shams Imon Purpose There is a void in systematically assessing obstructive factors as antecedents in the technology acceptance model (TAM). Three obstructive factors are investigated, namely, discomfort, insecurity and risk. Besides...
Journal Articles
Journal of Hospitality and Tourism Technology (2014) 5 (2): 143–159.
Published: 12 August 2014
...Kunsoon Park; Seungwon “Shawn” Lee; Mahmood A. Khan Purpose – The purpose of this paper is twofold: to investigate the impact of franchisor support on quick service restaurant (QSR) users’ intranet acceptance; and to examine the technology acceptance model (TAM) to explain QSR users’ attitude...
Journal Articles
Journal of Hospitality and Tourism Technology (2012) 3 (1): 60–76.
Published: 16 March 2012
..., by extending the use of technology acceptance model (TAM). In particular, the first part of this paper analyses the most important evidences on TAM model and on the influence of perceived enjoyment and e‐word of mouth (eWOM) communication on tourist decision choices, whereas the second one is devoted...
