Keywords: Technology acceptance model (TAM)
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Journal Articles
Journal Articles
Journal Articles
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Journal of Hospitality and Tourism Technology (2012) 3 (1): 60–76.
Published: 16 March 2012
... science. © Emerald Group Publishing Limited 2012 Tourist behaviour E‐word‐of‐mouth communication Social networks Technology Acceptance Model (TAM) Consumer behaviour The increasing changes in tourism sector prompted by both current advances in technologies and tourist' changeable...

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