...Lili Qian; HangJun Zhang; Hanqin Qiu; Lianping Ren; Chunhui Zheng Purpose This study aims to investigate how virtual games inspire visit intentions toward real-world destinations by examining the roles of gaming experience, mental imagery and technology readiness. Design/methodology/approach...

... and organizational dehumanization ( OD ). The authors also identified a chain mediating role between STARA awareness and OD, and the moderating effect of employees’ technology readiness ( TR ). Practical implications This study’s findings offer guidance to managers in the service sector aiming to address...

...-creation, service innovation and revisit intention. Originality/value This study proposes a model of customer involvement and value co-creation by integrating customers’ technology readiness with perceived value at the individual level. This extends the traditional value co-creation framework...

... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Young luxury hotel guests Consumer-generated content Technology readiness Technology amenities Perceived performance Stimulus–organism–response model 年轻豪华酒店住客、消费者生成内容、技术准备度、技术设施、感知绩效、刺激...

...Dr Brendan T. Chen; Jen-Min Huang; Tu-Kuang Ho; Yen-Chun Liu; Yu-Hsiang Lin Purpose – This paper aims to examine the user’s willingness of golfers toward the use of GPS navigation based on the technology readiness and acceptance models. Design/methodology/approach – This study developed...