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Keywords: Technology-based innovations
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Journal Articles
The impact of consumers’ attitudes towards technology on the acceptance of hotel technology-based innovation
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Journal of Hospitality and Tourism Technology (2021) 12 (4): 624–640.
Published: 24 June 2021
...Vincent Ting Pong Cheng; Renyu Guo Purpose Technology-based innovation (TBI) is a primary approach across the hospitality industry to improve customer experience. It is essential to know the critical factors that affect consumers’ acceptance of hotels’ TBI. The effect of consumers’ attitudes toward...
