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Keywords: The theory of planned behavior
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (1): 28–44.
Published: 19 February 2019
...Ayman Abdo Harb; Deborah Fowler; Hyo Jung (Julie) Chang; Shane C. Blum; Wejdan Alakaleek Purpose This study relied on the Theory of Planned Behavior (TPB) to assess factors that affected event fans’ decisions regarding their intention to attend events by using social network websites. The purpose...
