...Zhiqi Lin; S. Mostafa Rasoolimanesh Purpose Combining technology acceptance model and the theory of planned behavior, this study aims to analyze influencing factors on intention of sharing heritage tourism experience in social media from technological, psychological and experience perspectives...

... in the internet era could provide academic contribution to the tourism study field and permission marketing concept. Moreover, the theory of planned behavior (TPB; Ajzen and Fishbein, 1980), a widely used theory in predicting behavior, has been found to be linked with U&G theory by means of attitude...