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Keywords: Theory of planned behavior (TPB)
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Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 18 December 2025
...Jinok Susanna Kim; Yan Feng; Peishan Li; Timothy J. Lee Purpose This study aims to examine passenger acceptance of smart airport technologies by empirically validating an integrated model that combines SERVQUAL, technology acceptance model ( TAM ) and theory of planned behavior ( TPB ) within...
Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (3): 433–448.
Published: 10 April 2024
... associated with ChatGPT and the theory of planned behavior (TPB), this research examines the impact of three types of perceived risks, such as privacy risk, accuracy risk and overreliance risk, on tourists ’ behavioral intention. Design/methodology/approach Data were gathered for this study by using two...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (2): 205–218.
Published: 03 May 2019
... be impacted by following the Facebook page, the study does not include past experience in the final two hypotheses. Therefore, the study proposes two final hypotheses: Figure 1. Hypothesized model of Facebook fan’s visit intention Longitudinal Theory of planned behavior (TPB) Visit intention...
