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Keywords: Theory of reasoned action
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Journal Articles
Private club members’ perceptions of social media
Available to Purchase
Journal of Hospitality and Tourism Technology (2017) 8 (1): 119–132.
Published: 13 March 2017
... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Technology acceptance model Theory of reasoned action Online social media Private club industry Private club member Therefore, it is worthwhile to understand how club members perceive social media; that is, beliefs...
Journal Articles
The impact of positive and negative e-comments on business travelers’ intention to purchase a hotel room
Available to Purchase
Journal of Hospitality and Tourism Technology (2015) 6 (3): 258–270.
Published: 19 October 2015
... the relationships among attitude toward positive and negative e-comments with intention to purchase, the Theory of Reasoned Action (TRA) was used. Design/methodology/approach – Business travelers in the USA who read e-comments and made a hotel choice based on those e-comments within the past six months were...
