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Keywords: Timing
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Journal Articles
Timing and congruence effects of corporate social responsibility practices on social media crises in the tourism industry
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Journal of Hospitality and Tourism Technology (2023) 14 (2): 154–171.
Published: 22 December 2022
... on a corporation in the tourism field. The organism is CSR practices (timing and congruence). The response is reputation rating. As to whether the effect of prior CSR (positive effect) counterbalances unfavourable social media posts, H2 was proposed as follows: H2. The reputation...
