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Keywords: Tour guide performance
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 779–800.
Published: 11 February 2026
... ChatGPT’s competencies and shortcomings, as well as the dynamics shaping its tour guide performance. Design/methodology/approach This study adopts the Task-Technology Fit Theory and Technology Acceptance Model and conducts an experiment with 45 participants to explore ChatGPT’s performance as a tour...
