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Keywords: Travel experiences
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Journal Articles
Gains-focused vs risk-averse orientations and their impact on location-based marketing services in tourism
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Journal of Hospitality and Tourism Technology (2022) 13 (2): 333–347.
Published: 15 March 2022
... and Lee, 2001). The purpose of this study is to examine the roles of regulatory foci and their impact on the perceived value and usage of location-based services (LBS) in travel experiences. Design/methodology/approach Travel planning strategies are framed along promotional or preventional lines...
