... content to emotionally engage viewers and enhance destination appeal. Originality/value This study extends the destination marketing literature by elucidating how food vlog attributes stimulate self-transcendent emotions that translate into travel intentions through identity-based mechanisms...

... cues − shape travel intentions. By constructing an integrated research framework, this study aims to systematically investigate: the differential effects of video types on travel intention mediated by emotional arousal; the moderating roles of electronic word of mouth (eWOM; positive versus negative...

...Shanshan Lin; Yuting Ren; Shun Ye; Shihan Ma; Xinyu Hu Purpose The purpose of this study is to examine how interactive video features influence Generation Z’s psychological states and travel intentions. This study introduces a framework in which three interactivity attributes – responsiveness, two...

... to enhance viewer-to-vlogger and viewer-to-viewer parasocial interaction; and to examine how Danmu enables value co-creation and results in favorable attitude toward vlogs and travel intentions. Design/methodology/approach This study incorporates the stimulus–organism–response framework with parasocial...

...Donghee Kim; Patcharawan Wongsa Purpose This study aims to investigate how social comparison and fear of missing out (FOMO), triggered by social media, influence travel intentions. It also examines whether FOMO mediates the link between social comparison and travel intention, and whether social...

... patterns and their sociodemographic predictors. Study 2 involved 619 tourists and validated the profiles while examining their influence on travel intention and destination perception. Findings The study identified three patterns – poor, average and superior – of digital skills among tourists...