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Keywords: Travel involvement
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 401–415.
Published: 07 March 2023
... involvement. Design/methodology/approach This study used a 2 (agent type: AI vs TE) × 2 (size of recommendation: small vs large) × 2 (travel involvement: low vs high) between-subjects design. Findings When AI recommends destinations, less-involved travelers perceive the recommendations as more credible...
