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Keywords: Travel websites
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (1): 192–211.
Published: 24 September 2025
...Francisco Peco-Torres; Adam Jones; Ana I. Polo-Peña; Dolores M. Frías-Jamilena Purpose The purpose of this study is to analyze how hotels’ customer brand engagement ( CBE ) can be enhanced through tourists’ value co-creation with hotel online media or travel websites, as a means of achieving...
