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Keywords: Trust in AI
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Journal Articles
Journal of Hospitality and Tourism Technology 1–25.
Published: 09 March 2026
...Hesham Dar; Mostafa Abdelaziz Elsaqqa; Ahmed Magdy Purpose In the age of artificial intelligence ( AI )-driven service delivery, understanding how guests perceive and trust AI technologies has become essential for fostering loyalty in the hospitality industry. This study aims to examine how...
