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Keywords: Twitter
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (1): 19–34.
Published: 13 May 2019
... with the broader move towards smart destinations and real-time information processing. Thus, this paper aims to examine whether the electronic word of mouth originating from Twitter posts offers a useful source for assessing destination sentiment. Importantly, this research examines what caveats need...
Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (1): 65–79.
Published: 12 March 2018
...Mansour Talal Alansari; Natalia Velikova; Tun-Min (Catherine) Jai Purpose The purpose of the study is to investigate the relationship between consumers’ attitudes toward hotel Twitter accounts and attitudes toward hotel brands, booking intentions and electronic word-of-mouth. The study focuses...
Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (2): 205–219.
Published: 12 June 2017
...Jane F. Bokunewicz; Jason Shulman Purpose Destination marketing organizations (DMOs) use Twitter to promote attractions and special events and to build brand awareness. Tweets of a DMO spread through a complex network of connected accounts. Some of these are more influential than others due...
Journal Articles
Journal of Hospitality and Tourism Technology (2016) 7 (4): 405–422.
Published: 14 November 2016
...Seunghyun Brian Park; Jichul Jang; Chihyung Michael Ok Purpose The purpose of this paper is to use Twitter analysis to explore diner perceptions of four types of Asian restaurants (Chinese, Japanese, Korean and Thai). Design/methodology/approach Using 86,015 tweets referring to Asian...
