Keywords: UTAUT
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (5): 1232–1251.
Published: 11 August 2025
... context, few studies have examined internal and external experiential drivers of their usage. Design/methodology/approach The proposed study aims to identify the most relevant triggers of continued use by revealing both internal (event engagement) and external ( UTAUT dimensions and perceived privacy...
Journal Articles
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 372–388.
Published: 07 June 2021
..., the purpose of this study is to investigate the effects of smart tour itineraries on travelers and explain what drives the continual use of them. Design/methodology/approach Drawing on the unified theory of acceptance and the use of technology model and experiential consumption (UTAUT), the authors conducted...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (3): 464–478.
Published: 29 August 2019
...文旨在研究用户在中国使用共享单车系统的情况。 研究设计/方法/途径 本论文结合感知风险因素和多个技术扩散理论(比如TAM, UTAUT)来开发一个研究模型, 以研究用户在中国使用共享单车系统的情况。因此, 本论文用十一条假设搭建了一个研究模型。这个研究模型使用问卷采样方式, 收取298份中国用户问卷, 来进行测量。样本通过结构方程模型来进行分析测量。 研究结果 研究结果表明, 感知实用性、辅助条件、感知风险等是重要因素, 决定着共享单车系统的使用。然而, 方便使用和社会影响等因素对用户使用共享单车系统的意向并没有显著积极影响。 论文类型 研究型论文 研究实践意义...

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