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Keywords: UTAUT模型
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Journal Articles
Go with the flow – the experiential drivers of continued event mobile app use
Available to Purchase
Journal of Hospitality and Tourism Technology (2025) 16 (5): 1232–1251.
Published: 11 August 2025
... a positive effect on achieving the FE . UTAUT Spain ANN Co-creation Flow Festivals Perceived privacy risk Event mobile apps 活动移动应用 节庆活动 UTAUT模型 共创 心流 隐私风险感知 人工神经网络 西班牙 Ministarstvo Prosvete, Nauke i Tehnološkog Razvoja 451–03-65/2024–03/200375 Ministarstvo Prosvete...
Journal Articles
Smart technology’s potential in smart destinations: a comprehensive UTAUT model with privacy and safety risk moderation
Available to Purchase
Journal of Hospitality and Tourism Technology (2025) 16 (4): 817–835.
Published: 17 January 2025
... insights into the complex dynamics of technology adoption in tourism environments. 研究目的 本研究旨在构建一个模型, 阐释广泛人格特质与智慧技术在智慧目的地中接受程度的具体方面之间的关系, 同时将隐私和安全风险作为调节因素纳入UTAUT模型, 以推动相关研究的发展。 研究方法 本研究采用横断面设计, 通过目的性抽样从两个智慧目的地的519名受访者中收集数据。问卷调查用于验证研究发现的有效性。 研究发现 绩效期望、努力期望和促进条件显著影响智慧技术使用的行为意图, 强调以用户为中心的设计重要性。尽管社...
