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Keywords: UTAUT model
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Journal Articles
Smart technology’s potential in smart destinations: a comprehensive UTAUT model with privacy and safety risk moderation
Available to Purchase
Journal of Hospitality and Tourism Technology (2025) 16 (4): 817–835.
Published: 17 January 2025
... within the Unified Theory of Acceptance and Use of Technology (UTAUT) model, thereby advancing research in this area. Design/methodology/approach The cross-sectional study collected data from 519 respondents using purposive sampling. The questionnaire was administered across two smart destinations...
