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Keywords: User-generated content (UGC)
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Journal Articles
Journal of Hospitality and Tourism Technology 1–17.
Published: 19 November 2025
..., user-generated content ( UGC ) and immersive media, conventional models like Rational Choice Theory and the Theory of Planned Behavior appear insufficient. A new conceptual framework is proposed to explain decision-making mechanisms in the social media era. Design/methodology/approach This research...
