... in terms of quantity, vividness, modality and valence. These four dimensions of mental imagery indirectly influence customers’ immediate booking intentions through perceived utilitarian value and hedonic value, among which modality has the greatest influence on utilitarian value and valence has...

... explored how restaurant customers’ digital transformation influences hedonic and utilitarian values and customer well-being. Therefore, this study aims to examine how fast-food restaurant customers’ digital transformation (i.e. technical readiness and acceptance) influences their perceived value and well...

... value Utilitarian value Ease of use Hospitality robots Hotel robots Behavioral intention 服务机器人 酒店机器人 酒店业机器人 功能性价值 享乐性价值 易用性 行为意向 Gaining popularity in the second half of the 20th century, robots have been used in various industries, such as manufacturing, agriculture...

... this study in Malaysia with a sample of 307 travelers who are familiar with the use of mobile apps. Findings The results confirmed that all the UTAUT dimensions except the facilitating condition are significantly related to the intention to use the itinerary. Both the hedonic and utilitarian values...