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Keywords: VR travel scenes
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (1): 55–72.
Published: 27 October 2025
...Zhou Li; Jinjing Chen Purpose This study aims to systematically categorize the various virtual reality ( VR ) travel scenes and to explore the influence mechanisms of VR tourists’ behavioral intentions across different VR travel scenes. Design/methodology/approach This study conducted...
