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Keywords: Vendor-generated informational content
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (4): 745–761.
Published: 25 September 2021
... helpfulness has an indirect positive effect, via trust and attitude, on travel app downloading intention. Moreover, results suggest that the presence of vendor cues (vendor-generated informational content about a travel app) does not significantly moderate the mediating effect of perceived OCRs helpfulness...
