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Keywords: Viability
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 85–99.
Published: 21 January 2022
... in adopting MTs in hotels. Subsequent selective coding revealed two underlying dimensions: viability-fit. With these two underlying dimensions, a strategic model for MT adoption is developed. This model identifies four MT adoption strategies in hotels: lookers, experimenters, explorers and leaders...
