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Keywords: Vignette method
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Journal Articles
Timing and congruence effects of corporate social responsibility practices on social media crises in the tourism industry
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (2): 154–171.
Published: 22 December 2022
... in this study in relation to social media crises using the stimulus–organism–response (SOR) theory. Design/methodology/approach An experimental vignette method was used. Respondents were randomly divided into four experimental groups and a control group. Data was collected from 435 respondents in Hong Kong...
