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Keywords: Virtual destination environment
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Journal Articles
Journal of Hospitality and Tourism Technology (2015) 6 (2): 160–173.
Published: 17 August 2015
...Deniz Yüncü Purpose – This paper aims to clarify the relationships between virtual destination environment factors and visitors’ satisfaction and loyalty. Virtual destination environment factors are based upon Kaplan and Kaplan’s preference matrix. Kaplan and Kaplan (1982) developed a preference...
