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Keywords: Virtual reality (VR)
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Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 01 January 2026
...Chunyu Jiang Purpose To resolve the tension between virtual reality ( VR )’s potential for heritage engagement and its low sustained adoption, this study aims to uncover how experiential drivers trigger affective-cognitive processes that foster long-term VR usage. Design/methodology/approach...
Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 140–156.
Published: 27 September 2021
...Michele Simoni; Annarita Sorrentino; Daniele Leone; Andrea Caporuscio Purpose This study aims to provide an exploratory analysis of the role of virtual reality (VR) in the cruise context as a contribution to the limited literature on this topic. In particular, the research investigates immersive VR...
