...Lili Qian; HangJun Zhang; Hanqin Qiu; Lianping Ren; Chunhui Zheng Purpose This study aims to investigate how virtual games inspire visit intentions toward real-world destinations by examining the roles of gaming experience, mental imagery and technology readiness. Design/methodology/approach...

.... The study also supports the positive effect of advertising value on visit intention and the mediating role of place attachment. Originality/value These findings reinforce a paradigm shift in advertising building on personal credibility, experiences and trustworthiness. This study contributes to the line...

...Xi Y. Leung Purpose The purpose of this study is to explore how following a destination’s Facebook page changes fans’ visit intentions. Design/methodology/approach The study conducted two waves of data collection before and after following a Facebook page over a three-month period and collected 297...

...Xi Y. Leung; Lan Jiang Purpose The purpose of this paper is to propose and test an extended theory of planned behavior model (TPB) to explain how following destination Facebook pages impacts travelers’ visit intention. Design/methodology/approach The study asked 252 participants to follow...