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Keywords: Visit intention
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Journal Articles
Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (5): 816–834.
Published: 04 August 2022
.... The study also supports the positive effect of advertising value on visit intention and the mediating role of place attachment. Originality/value These findings reinforce a paradigm shift in advertising building on personal credibility, experiences and trustworthiness. This study contributes to the line...
Journal Articles
Do destination Facebook pages increase fan’s visit intention? A longitudinal study
Available to Purchase
Journal of Hospitality and Tourism Technology (2019) 10 (2): 205–218.
Published: 03 May 2019
...Xi Y. Leung Purpose The purpose of this study is to explore how following a destination’s Facebook page changes fans’ visit intentions. Design/methodology/approach The study conducted two waves of data collection before and after following a Facebook page over a three-month period and collected 297...
Journal Articles
How do destination Facebook pages work? An extended TPB model of fans’ visit intention
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Journal of Hospitality and Tourism Technology (2018) 9 (3): 397–416.
Published: 22 June 2018
...Xi Y. Leung; Lan Jiang Purpose The purpose of this paper is to propose and test an extended theory of planned behavior model (TPB) to explain how following destination Facebook pages impacts travelers’ visit intention. Design/methodology/approach The study asked 252 participants to follow...
