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Keywords: Visiting intentions
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 490–502.
Published: 18 April 2023
... the research model. First, online review valence (positive vs negative) is the main independent variable, attitudes and visiting intentions are dependent variables. Second, firm size moderates the process. In summary, we investigate: Figure 1. Research model whether customer attitudes...
