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Keywords: Visual servicescapes
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (3): 338–353.
Published: 14 August 2018
... to illustrate the significance of choosing appropriate algorithms for testing the nature of relationships by comparing findings using two different PLS-SEM software packages. Design/methodology/approach Using a field experiment, relationships between visual servicescape aesthetics and affective responses...
