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Keywords: Web scraping
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Journal Articles
Drivers of engagement with influencer posts about tourism destinations on Instagram: the role of number of followers, destination connection and content sentiment
Available to Purchase
Journal of Hospitality and Tourism Technology 1–30.
Published: 28 April 2026
... (macro, micro or nano), emotional ties to the destination (local versus travel influencers) and content sentiment (positive versus negative) on likes, comments and overall engagement rates. Design/methodology/approach Web scraping and artificial intelligence techniques were employed to collect...
