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Keywords: WhatsApp
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Journal Articles
Customer intentions toward the adoption of WhatsApp chatbots for restaurant recommendations
Open AccessMaria Romero-Charneco, Ana-María Casado-Molina, Pilar Alarcón-Urbistondo, Juan Pedro Cabrera Sánchez
Journal of Hospitality and Tourism Technology (2025) 16 (4): 784–816.
Published: 01 January 2025
... using them. Design/methodology/approach A total of 386 regular consumers of a chatbot via WhatsApp restaurant recommender responded to an online questionnaire (inspired by scales found in the literature on technology adoption). Structural equation modeling was used to test the hypotheses. Findings...
