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Keywords: Willingness to pay
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (1): 212–231.
Published: 19 September 2025
... hotels. It also examined the indirect effects of these attitudes on the relationship between technology perceptions and guests’ willingness to stay ( WTS ) and willingness to pay ( WTP ) a premium, while assessing the moderating role of frequency of stay on these relationships. Design/methodology...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (3): 255–268.
Published: 10 July 2019
... a hotel” and “willingness to pay extra for a guest room” are proposed as the dependent variables and behaviors to reach the goal of “having a beautiful hotel accommodation”. Based on the previous discussion, we propose that guests will perceive the availability of new GRTs as a factor that increases...
