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Keywords: Wine
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (4): 683–698.
Published: 03 May 2022
...Demi Shenrui Deng; Soobin Seo; Zhenmin Li; Erica Weintraub Austin Purpose This study aims to understand social media users’ responses to the influencer-endorsed wine short videos on the most popular platform – Douyin, relying on message interpretation process (MIP) framework and identify...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (2): 136–152.
Published: 30 May 2019
...Darko Dimitrovski; Veronika Joukes; Susana Rachão; Manuel Luís Tibério Purpose The purpose of this study is to evaluate the competitiveness through brand enhancement of the Douro wine tourism apps in light of their content and functionality in comparison to international wine tourism apps. Design...
