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Keywords: YouTube
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Journal Articles
A deep learning approach to understanding spatial cues in hotel YouTube videos based on cue utilization theory
Available to Purchase
Journal of Hospitality and Tourism Technology 1–23.
Published: 23 June 2026
...Juhwan Lim; Hyun Cheol Lee Purpose Video marketing, such as YouTube, has gained enormous attention in hospitality and tourism. This study aims to develop a customized image classification model based on a deep learning algorithm and investigate the relationship between visual spatial elements...
Journal Articles
Using social learning theory in examining YouTube viewers’ desire to imitate travel vloggers
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (3): 512–532.
Published: 21 June 2021
...Linh Ha Le; Murat Hancer Purpose Applying social learning theory and the source credibility model, this study aims to investigate the impacts of perceived attractiveness, expertise and trustworthiness of YouTube travel vloggers on viewers’ wishful identification and behavioral intention. The study...
