...Juhwan Lim; Hyun Cheol Lee Purpose Video marketing, such as YouTube, has gained enormous attention in hospitality and tourism. This study aims to develop a customized image classification model based on a deep learning algorithm and investigate the relationship between visual spatial elements...

...Linh Ha Le; Murat Hancer Purpose Applying social learning theory and the source credibility model, this study aims to investigate the impacts of perceived attractiveness, expertise and trustworthiness of YouTube travel vloggers on viewers’ wishful identification and behavioral intention. The study...