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Keywords: Brand image
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Journal Articles
Journal of Islamic Accounting and Business Research (2018) 9 (2): 106–118.
Published: 05 March 2018
...Reza Salehzadeh; Javad Khazaei Pool; Amir Hossein Jafari Najafabadi Purpose The purpose of this research is to explore the relationship between corporate social responsibility (CSR), brand image (BI) and brand equity (BE) in the banking industry of the Islamic Republic of Iran. Design...
