Keywords: Choice
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Journal Articles
Journal of Islamic Accounting and Business Research (2020) 11 (2): 288–308.
Published: 20 January 2020
.... Conventional economics relies on utilitarian consequentialism, which defines utility based on its consequences. Bentham’s (2007) utility theory considers pleasure as the desired outcome. He assumes that people make choices to maximize pleasure and minimize pain. Bentham (2007) establishes this utility...

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