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Keywords: Consumer behavior
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Journal Articles
Journal Articles
Journal of Islamic Accounting and Business Research (2020) 11 (7): 1379–1402.
Published: 28 January 2020
...” (the CSFs) for Islamic home financing. Design/methodology/approach Guided by the Islamic theory of consumer behaviour (ITCB), this study intends to propose the specific CSFs that ensure consumer acceptance of Islamic home financing a success. The term success refers to consumers’ willingness to take up...

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