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Keywords: Customer behaviour
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Journal Articles
Pesantrens as a growing market for halal cosmetics: exploring consumer potential and ecosystem development in Indonesia
Available to Purchase
Journal of Islamic Accounting and Business Research 1–22.
Published: 22 December 2025
... valuable ideas for halal cosmetics business players and contributes to the literature on halal cosmetics and pesantrens. Pesantrens Halal market Halal cosmetics Customer behaviour The first opinion states that this pesantren is not a genuine institution from Indonesia...
Journal Articles
Determinants of halal food customer behaviour in the context of Indonesia and Malaysia: a systematic literature review
Available to Purchase
Journal of Islamic Accounting and Business Research (2024)
Published: 28 October 2024
...La Ode Alimusa; Ririn Tri Ratnasari; Fatin Fadhilah Hasib Purpose This study presents a systematic literature review of halal food (HF) customer behaviour using the Scopus and Web of Science (WoS) databases. This study aims to identify trends, methodologies, theoretical developments...
