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Keywords: Diffusion of innovation (DOI)
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Journal Articles
Journal of Islamic Accounting and Business Research (2024) 15 (7): 1053–1071.
Published: 13 June 2023
... advantage, perceived compatibility and perceived complexity of diffusion of innovation (DOI) theory and adds three additional constructs of level of customer awareness, culture and perceived trust. A total of 427 questionnaires were collected from the participants of the study using a nonprobability...
