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Keywords: Food and beverage industry
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Journal Articles
Imran Mehboob Shaikh, Kamaruzaman Noordin, Zalina Binti Zakaria, Mohd Rizal Muwazir, Nurul Izzati Binti Ahmad
Journal of Islamic Accounting and Business Research 1–17.
Published: 09 September 2025
... to Malaysia. Originality/value This research incorporated novel variables such as consumer innovativeness, product image and advertising to elucidate the takaful adoption among Malaysians within the halal food and beverages industry in Malaysia. Zaki and Elseidi (2023) characterized simplicity...
